Hamadis was born from women like us: grounded, free-spirited and full of quiet strength. The kind of women who find beauty in slow mornings, natural light, fresh food and living life with meaning. That’s the energy we carry into everything we do.

Since the beginning in 2014, We have been creating for the woman who wants to feel something when she gets dressed. Women aged 22 to 45, including university students, homemakers, professionals, and mothers, across the GCC and expanding globally, represent the core demographic of Hamadis. Not just look good, but feel grounded, effortless and herself. Every piece we make is meant to hold space for that feeling. We don’t follow trends. We trust our gut. We make pieces that last, that speak softly but powerfully. From fabric to cut to finish, we don’t compromise.

They call us the Abaya Archetypes for a reason. So much of what you see in the market today started quietly here, in our studio. We never planned it that way. We just made what felt right. What felt honest. And we still do.

Hamadis is not just a brand. It’s a way of being. Calm. Clear. True to yourself. Every stitch we make is for the woman who knows herself or is still finding her way back to her. Either way, she belongs here

The new Hamadis Downtown store is more than just a boutique. It’s a space born out of creativity and retrospection; much like the evolution Doha. It’s a classic place built to inspire.

Every element has been carefully chosen. Italian travertine marble under your feet. Maroon tiles that catch the light. Scandinavian stools that bring comfort and edge. Metallic rails line the space. The color palette holds the brand’s identity together; beige stone, maroon accents, blush pink and paddy green.

The silk-padded dressing room needs a special mention. Once the door closes it becomes your world. Soundproof walls, perfect lighting and tall mirrors let you see yourself fully and clearly. The room is lined with silky green onyx and blush pink tones that feel both soft and strong.

Plush earth-toned carpets and textured seating wrap the space in warmth. Every element is placed with intention. Natural sunlight floods through floor-to-ceiling windows throughout the day, giving the space its quiet rhythm.

The opening of Hamadis Downtown Store aligns with our deliberate and measured growth strategy. This flagship reflects a more experiential retail approach connected deeply to Downtown Doha’s luxe and cosmopolitan rhythm.

This isn’t just a store. It’s a space for presence and imagination. Come see it for yourself!

Hamadis is built by two sisters: Aysha and Jawaher Al-Hamadi. Quietly powerful in their own ways, they lead the brand with a balance that keeps it whole.

Aysha steers the business. Calm, sharp and steady, she holds the structure together; from operations to strategy to the everyday rhythm of the brand. She's the one who makes sure the vision runs like clockwork.

Jawaher leads the creative heart. Intuitive and thoughtful, she shapes the collections, stories and soul of Hamadis. Every iconic silhouette, every emotion behind a piece comes through her hands.

They don’t just work together. They complete each other.

It’s this harmony between clarity and creativity, head and heart, that gives Hamadis its depth. Two sisters. One vision. A brand that’s built on trust, instinct and the kind of bond you don’t need to explain.